She previously held the same role at Endeavor after serving as the first-ever Chief Brand Officer at Uber. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the . The ultimate purpose of marketing is tangible and measurable growth both from a business and consumer standpoint, fulfilling their functional and emotional needs. Charles: (03:18) Raja, welcome to Fearless. Carlos joined Mastercard in 2010 and was previously executive vice president of global credit and debit product management, focused on developing a competitive differentiation globally while deploying solutions at the local market level. Language English. Jennifer serves on the board of directors at Fair4All Finance and at ICM Mobility Ltd. She holds a Bachelor of Science in statistics from Lehigh University and a Master of Science in statistics from Iowa State University. Craig holds a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science in Business Administration from Bucknell University. In addition, Rich is a veteran of the U.S. Air Force, and the recipient of a number of military awards and civilian decorations, including the Meritorious Service Medal and the State Departments Distinguished Service Award. August 16, 2022. Under Review. Before joining Mastercard in 2007, Jennifer was the chief credit officer at African Bank in South Africa. With emerging technologies as the new frontier, chief marketing officers are increasingly tasked with more than just marketing. For the seven years prior to this role, he served as co-president of Mastercards Asia Pacific region, leading the local delivery of the companys strategy and business activities. . Diane holds graduate degrees from Columbia University and the University of Nairobi, as well as an undergraduate degree from the University of Toronto. In this role, Ari was instrumental in driving significant engagement and deepening the partnership models with domestic switch operators and regulators, thereby enabling a much more vibrant ecosystem overall. Pros & Content. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. Previously, he worked for A.T. Kearney covering financial institutions business. Her previous roles include being a senior editor/content chief at Bloomberg BusinessWeek, a staff reporter at The Wall Street Journal and an associate editor at Macleans. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which . Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Prior to Adobe, Ann spent 20 years building the iconic Intel Inside brand as VP of Marketing. The new, or fifth, paradigm is quantum marketing, or what Rajamannar describes as "a tsunami" of emerging technologiesartificial intelligence, augmented reality, virtual reality, wearable . The makers of Prabhas starrer 'Salaar' on Monday surprised the fans with the release of the first look of Jagapathi Babu and introduced him in the character of Rajamannar. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. 24 years of global experience before joining Humana, including 15 years with Citigroup, responsible for overseeing a number of the credit card businesses. He is a former Assistant Secretary of State and he also worked on Capitol Hill as the National Security Advisor to the Senate Majority Leader. Search SEC filings. Shamina was executive director for the historic first Presidents Advisory Commission on Asian Americans and Pacific Islanders, which was created by executive order in 1999 and has been renewed by each president since. Marketers need to relearn how people are thinking as their lives are changing. I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management Greg has more than 20 years of experience helping organizations use data and insights to develop innovative and practical solutions to challenging problems, maximizing shareholder value. The American Advertising Foundation elected her into its Hall of Achievement. He serves on a number of boards and commissions, including the T. Rowe Price corporate board and the National Endowment for Democracy board of directors. Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. . Net Assets. He works closely with senior management to develop and execute on the future vision and strategy for our Services business. Income Source. In 2010, Craig was named group executive, U.S. Market Development, responsible for managing and building relationships within the merchant and acquiring community.Earlier in his career, Craig was a senior member of the Financial Services practices with Bain & Company and A.T. Kearney, and was a vice president at CoreStates Financial Corporation.Craig is a past David Rockefeller Fellow at the Partnership for New York City. He's been with Mastercard for the past seven years. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the companys Healthcare Solutions. The company is helping to deliver better experiences that are shaping the future of seamless commerce, while bolstering cyber services and data-powered insights. Ari has been with Mastercard since 2011 and has held an array of leadership roles across geographies. He helped shape the companys strategy in China, India, Brazil and other emerging markets. Greg guided the firm's CPG and Manufacturing vertical, having also served as the primary lead for its work in San Francisco, Australia and New Zealand. Marisa graduated Magna Cum Laude, Phi Beta Kappa from Brown University with a Bachelor of Arts degree in American Civilization. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Satvinder is the Co-Head for Advisors in Mastercard's Data & Services business and a member of the company's Management Committee. Group VP, ForbesLive & Content Partnerships. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. CMO & EVP, Corporate Strategy & Development, Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. He serves on the U.S. Treasury Advisory Committee on Racial Equity, focused on advancing racial equity in the economy and addressing acute disparities for communities of color, and is a member of the board of directors for the non-profits Accion and the World Resources Institute. Join us for this virtual event as we celebrate the unveiling of the 2021 Worlds Most Influential CMOs list, and hear honorees discuss how theyre navigating some of the most pressing issues in marketing and business. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. In this capacity, he also spearheaded the integration of multiple businesses, including Transaction Network Services, which was acquired in 2014. Earlier in her tenure, she led the management, development and commercialization of consumer and commercial products for Mastercard Europe, as well as roles in strategy and development. Charles: (03:26) When did creativity first show up in your life? Raja Rajamannar is the Chief Marketing & . Raj received a bachelors degree from Mount Holyoke College in physics and mathematics, an MBA from Stanford University and a Ph.D. in physics from Harvard University. He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi. Raja Rajamannar: Mastercard is focused on "experiential marketing." (GETTY IMAGES) The executive cites an example of a micro trend in which a celebrity was getting married in Bali, creating an online buzz in India. Why Are Marketers Losing Influence in the Modern Business World? ISBN10 1400223954. In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . Prior to joining the Obama Administration, Mike held several executive positions at Citigroup, including CEO of its international insurance business, COO of its alternative investments business and head of its infrastructure and sustainable development investment business. OpenAI's Foundry will let customers buy dedicated compute to run its AI models. Advertising on the internet has never been easier. Pakala Venkataramana Rao Rajamannar (1901-1979) was an Indian judge and politician who served as the acting Governor of Madras State from 1957 to 1958. Raja has been recognized for driving business transformation across a variety of geographies and industries, including consumer products, financial services and healthcare. Earlier in his career, he was part of the leadership effort to migrate the U.S. market to the EMV chip standard, as well as the introduction of contactless payments in North America. He is a member of the companys Management Committee. Carlo Enrico is president of Mastercards Latin America and Caribbean (LAC) region and a member of the companys management committee. Sachin regularly engages and contributes to the Board and other governance functions including audit and risk. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. Coming in at 240 . She is also an alumnus of the Vanguard Leadership Program, where she spent a year working with other corporations on social responsibility for equality and sustainably in markets at risk. Since joining the company in 1997, Linda has held several leadership roles, including overseeing global rules and standards, compliance programs and dispute resolution management functions, in addition to working on Mastercards initial public offering in 2006 and merger with Europay in 2002. He is a graduate of the Harvard Business School's Advanced Management Program. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. Prior to assuming this role in 2017, Jennifer was responsible for customer delivery, expert sales, and prepaid account management in the United States and Canada. He also was responsible for leading the global HR integration of new acquisitions and joint ventures. The company has created a series of "Priceless Causes", collaborations with charities across a range of causes. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. Satvinder serves on the company's Data & Services Leadership Team, and also sits on Mastercard's International Markets Leadership Team that oversees all of Mastercard's businesses in the International Markets (IMK). Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree. The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. He is responsible for driving the companys strategy across this newly expanded region, which now encompasses 81 markets, with agile, high-potential growth opportunities. By signing up, you agree to our Terms of Service. Prior to joining Mastercard, Ken held roles of increasing seniority at Citi, Accenture and Misys. He is a graduate of the University of Pennsylvania, Wharton School of Business and in 2018 completed the AI: Implications for Business Strategy Executive Program at Massachusetts Institute of Technology (MIT). She brings more than 30 years of global experience in payments and financial services, with positions at Experian, American Express, and First USA/Bank One. Chief Marketing & Communications Officer. Diane Brady oversees the editorial team that's focused on C-suite communities, careers, and entrepreneurial networks, including ForbesWomen, Small Business, and Under 30. Your email address . Thank you so much for coming on the show. She is responsible for leading the development and build-out of new products and technologies to enable the future of open banking, while driving innovation with key partners across the ecosystem including fintech companies and governments globally. $39,509,513. Tim Murphy is chief administrative officer for Mastercard, overseeing the companys Law, Franchise and Integrity activities, its People and Capabilities function and Mastercard Transaction Services. Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. Ken held roles of increasing seniority at Citi, Accenture and Misys deputy security. 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